Thursday, September 18, 2008

Loyalist PR takes part in AERO webinar


Post-Grad Public Relations students at Loyalist College enjoyed a CPRS webinar hosted this afternoon by Daniel Tisch, President of Argyle Communications and Alison George, the firm's VP.

The webinar (the first in a CPRS series) deconstructed the recent "Guys Just Don't Get It" PR campaign for Nestle AERO.

Learning points ranged from brand positioning to the use of Ombnibus surveys and effective media relations.

The campaign also highlighted the usefulness of Media Ratings Points (MRPs) in the PR evaluation process.

Thanks to Dan, Alison and the CPRS for a great presentation!