Welcome to Loyalist PR!
Thursday, September 18, 2008
Loyalist PR takes part in AERO webinar
Post-Grad Public Relations
webinar hosted this afternoon by Daniel Tisch, President of
and Alison George, the firm's VP.
The webinar (the first in a
series) deconstructed the recent
"Guys Just Don't Get It"
PR campaign for
Learning points ranged from brand positioning to the use of Ombnibus surveys and effective media relations.
The campaign also highlighted the usefulness of
Media Ratings Points
(MRPs) in the PR evaluation process.
Thanks to Dan, Alison and the
for a great presentation!
22 September 2008 at 09:34
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