PR students raise $11,000+ for charity

Students of the Post-Graduate Public Relations Program at Loyalist College raised more than $11,000 for charity this spring as part of their final semester (pictured here: the Gourmet Marche Gala team).

The fundraising projects were planned during the first semester in the students’ Fundraising Fundamentals class, and implemented second semester through their Event Management course.

Among the beneficiaries of this year’s student team fundraising projects were:

Fixed Fur Life - $1,983.76 raised by Pet Glamour Day

Bridging the Gap - $501 raised by Local Luxuries Raffle

Big Brothers and Big Sisters - $200 raised by students through Wild & Wonderful Workshops; American Eagle matched the students’ fundraising efforts with an additional $250 contribution through its Salute Program, since one of its employees was on the team.

World Vision Canada - $700 raised through a twoonie drive to supply underfunded, overseas classrooms

Salvation Army - $175 raised through a student yard sale

Loyalist College Foundation - $7,500 raised through the Gourmet Marche Gala fundraiser in celebration of the college’s 40th anniversary; the Ontario Trust for Student Support (OTSS) also matched the students’ fundraising efforts, bringing the grand total of funds raised to $15,000. Funds will be added to the student endowment fund for financial assistance.

"The fundraising project was a great learning experience for me. I was able to exercise the skills and techniques that I have learned from the Post-Graduate Public Relations Program at Loyalist, as well as have a great time raising money and awareness for a local charity,” says Loyalist PR student Katie Dudley.

Fellow Loyalist PR student Kate Shaughnessy adds, “Our fundraising event allowed me to hone the skills I have been developing throughout the year. From the planning stages to the execution of the event, I gained a great deal of experience, and it opened my eyes to the amount of work that goes into event management. The entire process was both stressful and exhilarating. Months of research, organization and preparation resulted in hundreds of dollars that will help to better the lives of those who are less fortunate. It was an amazing feeling to be a part of that."

In a note of thanks, Fixed Fur Life President Darlene Quinsey remarks, “I want to take the opportunity to commend your PR students for their wonderful efforts in planning and implementing the Pet Glamour Day fundraiser."

"The idea was brilliant and attracted an overwhelming number of people and their pets," she adds. "The concept was unique and appealed to many. The event was carefully planned and to my knowledge took place with zero complications which I would attribute to the carefully thought out details. This was a very mature dedicated group and I would not hesitate to recommend their planning and PR skills."

Congratulations to all our student fundraising teams!