This morning Philip Maher, Senior Correspondent (and all-round communications wizard) from World Vision paid a visit to Loyalist PR students to share his insights and expertise in the field of not-for-profit public relations.
Philip's presentation covered everything from building the credibility of a non-profit brand to practical tips on media relations.
"World Vision is about helping the poor and dealing with the root causes of poverty," he explains.
As the largest distributor of food for the UN's World Food Program, World Vision also enjoys top-of-mind brand awareness, and manages an effective (and comprehensive) communications campaign
On a related note, a team of PR students will be raising funds for World Vision this Thursday from 8 a.m. to 2 p.m. in the Loyalist Cafeteria and Shark Tank Pub. For $2, students and faculty can help contribute toward the purchase of school supplies for students in need overseas.
Pictured above: Loyalist PR students and Philip Maher of World Vision (second from the left).
PHOTO CREDIT: Anthony Damonse, Online Pioneer