Tuesday, March 04, 2008

Tara Wood of WWF-Canada visits Loyalist

Loyalist PR students had a great time yesterday sitting in on a session by Tara Wood, Public Relations Manager for the World Wildlife Fund (Canada).

Named one of Marketing Magazine’s “Ones to Watch” for 2007, Tara shared with us her knowledge and enthusiasm for the field of public relations, and the projects she is currently overseeing.

One of those projects is Earth Hour, which takes place on March 29th from 8 p.m. to 9 p.m. As Tara describes it, Earth Hour is a “one-hour, lights out event that’s designed to get people to take action for the planet.”

Pioneered by WWF in Sydney, Australia last year, Earth Hour is going global on March 29th, with participating cities including Toronto, Ottawa, Vancouver, Copenhagen, Tel Aviv and dozens of others.

“Our goal is to get people to think beyond the one-hour, lights out event,” says Tara. “We want to get people thinking about creating a conservation culture.”

To register for Earth Hour, visit the WWF's Earth Hour link.

Thanks for a fantastic visit, Tara. We enjoyed your hearing about the various campaigns you've been involved with, as well as your tips for internship and job hunting.

We’ll be joining millions of others on March 29th as the lights go out!

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