Saturday, February 02, 2008

Loyalist PR gets pointers on grant writing


An integral part of non-profit communications is grant proposal writing, and this week, Loyalist PR students got first-hand training from Bonnie Perrigard, Public Relations Director for the Quinte Ballet School of Canada.

Bonnie's presentation outlined the 5 W's of grant writing, including understanding WHO your organization is (and its niche in the marketplace), WHAT you're applying for, WHEN to apply, WHERE to find grant databases and other sources of funding, and finally WHY the needs of your organization dovetail with the motivations of the funding organization.

Thanks, Bonnie, for the excellent pointers, and for leading a lively classroom discussion on this important skill.

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