Kiss paper-based monitoring good-bye...

Special thanks to Lora Turner of Canada News Wire (CNW) who visited Loyalist PR students today to demonstrate the company’s online media monitoring product known as Mediavantage.

Launched on April 1, 2005, Mediavantage offers online broadcast, print and Internet monitoring capabilities that are accessible from any desktop anywhere in the world.

The service is the first of its kind in Canada.

To date, Lora says the product’s top users have included health care organizations, PR firms, municipalities and governments.

Besides recognizing the many impressive features of the online media monitoring service, Loyalist PR students noted that podcasts might also be included in the product’s monitoring net. Lora says podcasts will soon be added to the Mediavantage service.

"Ultimately, we are looking to move people from a paper-based environment to an online environment,” Lora explains.

And not a moment too soon, so say we all.