High Road wins recognition as great employer


Congratulations to leading edge public relations firm High Road Communications on being named one of Canada’s “25 Best Small Companies to Work For” in today’s Globe and Mail.

High Road
is just one of many PR firms in Toronto (and elsewhere) that have laid out the red carpet for our Loyalist PR students – a clear indication they are after the best minds in the business.

In some circles, students (even at the post-grad level) are considered a nuisance. Companies balk at the idea at taking on interns, fearful of the time and energy they’ll need to invest. As for helping out a student with a PR-related project, some organizations fail to see what’s in it for them.

What most don’t realize is that the recruiting process takes place with the first point of contact a student ever has with an agency or organization. Turning down students’ requests for assistance with case study work or informational interviews, for instance, doesn’t send a reinforcing message that this is the kind of place that treats people well.

On the other hand, there are hundreds of examples of non-profit and for-profit organizations that embrace mentorship, and we have seen it first-hand here at Loyalist PR over the years.

To all of you who have taken the time to extend professional courtesies to PR students right across the country, we thank you.

As for High Road – our hats are off to you all! You’ve proven what we’ve known all along. That small really is beautiful.