Friday, November 23, 2007

Neither snow, nor sleet...


Twenty-four die-hard Loyalist PR students turned out to the mock disaster session yesterday, despite the disastrous weather conditions (a well-timed natural crisis in itself).

Those who were able to battle their way through the ice and snow to the college campus, had a first-hand glimpse into a true-to-life mock disaster. The disaster, based on real events, took place in the student commons residence.

While the ski chalet-like atmosphere mellowed us nicely (fireplace and all!), students were also on their toes to face the media during a gruelling round of questioning at a mock news conference.

The results were excellent, and I believe I speak for us all when I say, "a fond farewell to crisis week!"

Monday, November 19, 2007

PR students kick off crisis week


Today kicks off Crisis Communications Week for the Post-Grad Public Relations students at Loyalist College.

This morning, we were treated to a great presentation by Captain Ian Stock who has extensive experience in public affairs with CFB Trenton.

From identifying what a crisis is to handling media scrums, we benefited from Captain Stock's experience and insights into the challenges of being a military spokesperson.

Thanks for a wonderful presentation, Ian (we especially enjoyed the Newhart and SNL references).

Thursday, November 15, 2007

Happy National Philanthropy Day!


In recognition of National Philanthropy Day, a group of Post-Graduate Public Relations students from Loyalist College will be attending the National Philanthropy Day conference in Kingston.

The conference, hosted by the Association of Fundraising Professionals (AFP), will include a full day of workshops with some of Canada's top fundraisers. A special luncheon will also feature the National Philanthropy Day Awards Luncheon where the AFP will recognize some of the key philanthropic players in southeastern Ontario.

The year 2007 marks the 22nd anniversary of National Philanthropy Day. The day will be marked by more than 125 communities and 50,000 people around the world.

We look forward to the feedback of our students as they take part in this exciting event.

P.S. Thanks to Wendy Warner of Trenton Memorial Hospital Foundation for helping connect out students with AFP!

Monday, November 12, 2007

Freeze Frame with Mike Shoreman (LoyalistPR 06/07)


Freeze Frame is a regular feature of the LoyalistPR blog where we post our findings on what our illustrious alumni are up to and how much they’re making these days (just kidding!).

Today’s Freeze Frame features Mike Shoreman (Loyalist PR 06/07). Prior to enrolling in the Post-Grad Public Relations Program at Loyalist College, Mike earned an Advertising diploma from Loyalist College.

Freeze Frame: Where are you working these days, Mike?

Mike Shoreman: I am currently employed by the Sir James Whitney School for the Deaf in Belleville. My official position title is Marketing and Public Relations Co-ordinator.The SJWSTD not only offers learning programs to people who are hearing impaired, but also has developed a few other programs to assist in all educational environments.

My responsibilities include writing press and marketing materials, research, database entry and maintenance, mail-outs, meetings and handling general inquiries.

FF: Tell us about the top three lessons you learned in Loyalist PR.

MS: Ohhh that's a goody! First, people make mistakes. It is not necessarily what the mistake is or how bad it looks, but how you deal with it. At the end of the day everyone makes mistakes, but those who take responsibility and show some dignity are left more credible than the ones who choose not to.

Second, Proofread your work and take constructive criticism for what it is.

Never be late for anything. It's disrespectful and people will remember.

FF: What does it take to find a job in PR?

MS: Hard work, persistance (not to be confused with annoyance), drive, talent, a good portfolio and a great attitude.

MS: Any words of advice for our current or future Loyalist PR students?

MS: Well I am feeling wise today, so I have two pieces of advice to give. The first is to network as much as you can. PR is a very busy industry no matter what sector you are in and people move around a lot. Keep in touch. It's not always just what you know or who you know, but sometimes a combination of the two.

Also, don't limit yourself to one thing. You have been taught many things from this program and are capable of a lot. Sometimes things don't work out according to plan. I thought I was destined for agency work, but learned while being in an agency that I wanted to do something cause-related while doing my job. There was a lot of disapointment and frustration for awhile, but moving on made me a lot happier!

FF: Finally, an important question: what was your worst haircut ever?

MS: OMG I had a mushroom cut when I was 10 years old. All the boys had them. Don't judge me!

Friday, November 09, 2007

Loyalist PR cheers on the Belleville Bulls!


A great night out for the Loyalist PR students (despite a disappointing loss by the Bulls to the Kingston Frontenacs).

The more time we spend together, the more we learn about each other -- and the closer our family becomes!

Have a great weekend, everyone.

P.S. Loyalist PR loves the cymbal guy!