"Rock Your Career" Doubleheader (Part II)

What better way to cap off "Rock Your Career" week than with a visit from an enthusiastic Loyalist alumnus who has built a successful career in the field of public relations?

Leona Hobbs has spent time on both the agency and the client side of PR, which gives her a broad vision of the PR industry.

Currently the Director of Communications at Tucows, Leona also spent time at Yahoo.ca and served as a Vice-President at Fleishman Hillard in Toronto.

Leona's engaging presentation led us through the highs and lows of working in the PR industry, including those uncontrollable X factors that can make or break a campaign.

Besides offering a profile of her own career, Leona offered excellent advice to PR students for establishing themselves in the new marketplace, and pitching their unique range of skills to future employers.

Leona, you were worth the wait -- thanks for beaming down to provide a fitting finale to a wonderful week.