Friday, December 07, 2007

"Rock Your Career" Doubleheader (Part II)

What better way to cap off "Rock Your Career" week than with a visit from an enthusiastic Loyalist alumnus who has built a successful career in the field of public relations?

Leona Hobbs has spent time on both the agency and the client side of PR, which gives her a broad vision of the PR industry.

Currently the Director of Communications at Tucows, Leona also spent time at and served as a Vice-President at Fleishman Hillard in Toronto.

Leona's engaging presentation led us through the highs and lows of working in the PR industry, including those uncontrollable X factors that can make or break a campaign.

Besides offering a profile of her own career, Leona offered excellent advice to PR students for establishing themselves in the new marketplace, and pitching their unique range of skills to future employers.

Leona, you were worth the wait -- thanks for beaming down to provide a fitting finale to a wonderful week.


Leona said...

Thanks again Kerry. I was laughing last night with Anne and Scott about my excessive use of the totally made up word "pervy" perhaps "inappropriate" would have been better...

LoyalistPR said...

Ah, but no doubt it wouldn't have had such a successful reaction -- a bunch of them are frantically cleaning up their Facebook sites as we speak :)

It was great having you in class - looking forward to the next time and your ongoing online exploits.