Freeze Frame with Mike Shoreman (LoyalistPR 06/07)

Freeze Frame is a regular feature of the LoyalistPR blog where we post our findings on what our illustrious alumni are up to and how much they’re making these days (just kidding!).

Today’s Freeze Frame features Mike Shoreman (Loyalist PR 06/07). Prior to enrolling in the Post-Grad Public Relations Program at Loyalist College, Mike earned an Advertising diploma from Loyalist College.

Freeze Frame: Where are you working these days, Mike?

Mike Shoreman: I am currently employed by the Sir James Whitney School for the Deaf in Belleville. My official position title is Marketing and Public Relations Co-ordinator.The SJWSTD not only offers learning programs to people who are hearing impaired, but also has developed a few other programs to assist in all educational environments.

My responsibilities include writing press and marketing materials, research, database entry and maintenance, mail-outs, meetings and handling general inquiries.

FF: Tell us about the top three lessons you learned in Loyalist PR.

MS: Ohhh that's a goody! First, people make mistakes. It is not necessarily what the mistake is or how bad it looks, but how you deal with it. At the end of the day everyone makes mistakes, but those who take responsibility and show some dignity are left more credible than the ones who choose not to.

Second, Proofread your work and take constructive criticism for what it is.

Never be late for anything. It's disrespectful and people will remember.

FF: What does it take to find a job in PR?

MS: Hard work, persistance (not to be confused with annoyance), drive, talent, a good portfolio and a great attitude.

MS: Any words of advice for our current or future Loyalist PR students?

MS: Well I am feeling wise today, so I have two pieces of advice to give. The first is to network as much as you can. PR is a very busy industry no matter what sector you are in and people move around a lot. Keep in touch. It's not always just what you know or who you know, but sometimes a combination of the two.

Also, don't limit yourself to one thing. You have been taught many things from this program and are capable of a lot. Sometimes things don't work out according to plan. I thought I was destined for agency work, but learned while being in an agency that I wanted to do something cause-related while doing my job. There was a lot of disapointment and frustration for awhile, but moving on made me a lot happier!

FF: Finally, an important question: what was your worst haircut ever?

MS: OMG I had a mushroom cut when I was 10 years old. All the boys had them. Don't judge me!