A big thanks to Lisa Davis of Marketwire (Toronto) who came down to spend the morning with the Post-Grad Public Relations students yesterday here at Loyalist College.
Besides providing a great overview of the purpose and possibilities of newswire services in Canada, Lisa also touched on the changing world of media relations, including the emergence of the social media news release.
One important lesson from Lisa’s visit: if it’s not newsworthy to begin with, your story’s dead in the water. No amount of fancy window dressing – including video, audio and/or embedded photos - can disguise the fact if there’s no solid news at the core of the release.
Thanks for the visit, Lisa! Your experiences and insights have allowed us to examine yet another side of this fascinating field of public relations.