Tuesday, October 02, 2007

PR maven shares trade secrets


This morning the Post-Grad PR students at Loyalist College enjoyed an excellent presentation by Diana Robinson of Diana Robinson & Associates.

Diana shared her secret (well, not-so-secret anymore!) formula for her success working alongside clients like P.Diddy and Beyonce, which amounts to the following: Listen. Think. Plan. Watch. See. Hear. Think. Adapt. Respond.

Diana’s insights and personal experiences were a great reality check for anyone considering the field of high-profile event management.

Her observation that “the business of living is life, not business” is perhaps one of the most important lessons of all.

Thanks for stopping by, Diana!

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