Monday, October 01, 2007

Freeze Frame with MJ Shields (LoyalistPR 06/07)


Freeze Frame is a regular feature of the LoyalistPR blog where we post our findings on what our illustrious alumni are up to and how much they’re making these days (just kidding!).

Today’s Freeze Frame features MJ Shields (Loyalist PR 06/07).


Freeze Frame: So, what are you up to these days, MJ?

MJ Shields: These days I'm busy developing my business PRfect Communications, marketing a broad range of PR service to business and non-profits in small communities between Belleville and Peterborough. I'm also a board member with Volunteer & Information Quinte, thanks to my internship.

FF: What are the top three lessons you've learned in LoyalistPR?

MJS: There were so many, but here are my top three:

1. Edit and polish your work. Clients are unaware of the theory and
strategic planning behind good PR (and professors expect it). Your
abilities are judged by the finished product.

2. Avoid tunnel vision. Don't get so focused on one idea, method or end result that you miss new possibilities. And always support creativity with function and logistics.

3. Learn it all. PR is so diverse it could never be covered in a year, but the program provides perspective, knowledge, and skills that are essential as a foundation to develop your abilities.

FF: What would you say is the key to finding employment in the PR field?

MJS: Determination. Many employers or clients don't realize PR is what they need. Those who do recognize the power of PR have a grueling interview process. Either way the jobs are out there so just keep trying. I created my own job in response to an under-serviced niche market.

FF: Any words of advice for current or future PR students?

MJS: Understand that good relationships with people will connect you everywhere those people go. To connect to a particular field or organization, make more than one contact.

FF: Finally, tell us about some of your favourite blogs.

MJS: I get warm fuzzies reading Loyalist PR. Besides that, I like The New PR because it makes me laugh, Fleet Street gives me useful information, and Globe & Mail's Ingram 2.0 inspires me.

For more information, contact MJ Shields at PRfect Communication, (705) 772.0232.

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