The Post-Grad PR students at Loyalist College recently got to know a new side of public relations thanks to a visit from Julianne McCaffrey, Senior Speechwriter for Premier Gordon Campbell of British Columbia.
A former Print Journalism graduate of Loyalist College, Julianne completed a post-graduate certificate in public relations from the University of Victoria (before the Loyalist program was even born).
Julianne hit on some excellent points when it comes to general speechwriting tips, including hints on writing for the ear (not the eye).
We all appreciated Julianne’s love of language and the reminder that there is always room for improvement when it comes to the cadence, rhythm and rhyme of writing.
As an ambassador for the BC government, Julianne made us all long for the Pacific coast (minus the wildfires) and opened our eyes to the limitless opportunities in this exciting career field.
Thanks for stopping by, Julianne! We are all richer for having met you.
PHOTO COURTESY OF DAISUKE SAWATAKE, PIONEER NEWSPAPER, LOYALIST COLLEGE