Ethics, anyone?


Post-Grad PR students at Loyalist College enjoyed a visit yesterday from Karen Dalton, National Executive Director of the Canadian Public Relations Society based in Toronto.

A special thanks to Karen for sharing with us the ethical foundations on which students will begin building their careers in the future.

The CPRS’s new Social Media Statement sparked particular interest among students.

As public relations professionals, we were reminded that emerging technologies will continue to challenge us as we progress in our careers.

Today it’s Facebook, YouTube and wikis. Tomorrow – who knows?

One thing is certain, though: with a strong set of core personal and professional values, the choices we make throughout our careers will be that much easier.