Thursday, June 21, 2007

Freeze Frame with Lindsay Conboy (LoyalistPR 06/07)


Freeze Frame is a regular feature of the LoyalistPR blog where we post our findings on what our illustrious alumni are up to and how much they’re making these days (just kidding!).

Today’s Freeze Frame features Lindsay Conboy (LoyalistPR 06/07). Prior to enrolling in the Post-Graduate Public Relations Program at Loyalist College, Lindsay earned her B.A. in Communications from the University of Ottawa.

Freeze Frame: So what have you been up to lately, Lindsay?

Lindsay Conboy: I'm working as a Communications Officer at Well Wise, a new non-profit organization which helps private well owners and water professionals make wise decisions about wells and groundwater.

So far I've been involved in a lot of media relations, event organization, and day-to-day tasks in our resource centre.

FF: What are the three most valuable lessons you learned in
LoyalistPR?

LC: First on the list: how to write - I've only been here a few weeks but I've already written a ton of material. It's not always 'official'
communication, but regardless of the purpose, it's always important to be professional, timely and most importantly - communicate the message of your organization.

Secondly, knowing your organization/industry (and be willing to learn more). The subject of wells was new to me so I've had to work on learning the ins and outs of the field so I can be a good Well Wise ambassador. This step is so important in being a good representative of the organization, but it also makes the work day incredibly interesting since I'm learning so much in the process.

Finally, multitasking. I knew PR was a dynamic field, but I never thought I'd be involved in such a wide range of activities from day one. Activities can range from producing a media kit and talking with reporters, to taking care of event details, to doing research and sometimes even ordering supplies or making coffee for your guests. I'm learning there's basically nothing off limits when it comes to PR!

FF: What does it take to find a job in the field of public relations?

LC: Perseverance, patience, and an understanding of what you want to achieve. You might not achieve instant success but if you have - and believe in - your long-term goals, success won't be long coming!

FF: Any words of wisdom for current or future Loyalist PR students?

LC: Be passionate about what you do. There are endless options when it comes to PR work so choose something you love. Also, keep striving to learn even after you are out of school. Things are always changing in this field and staying interested means staying informed (and excited) about your work!

FF: And lastly, if you could trade lives with any cartoon character, who would it be?

LC: I think I'd like to be a little more like Lisa Simpson, because she's always trying to make a positive difference in the world - plus she's
already got loads of interesting stories to tell and she's only in grade two. It's probably not a good comparison though since I'm not a vegetarian and I rarely wear a red dress or pearls...

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