Freeze Frame with Emily Robson (Loyalist PR 05/06)

Freeze Frame is a regular feature of the LoyalistPR blog where we post our findings on what our illustrious alumni are up to and how much they’re making these days (just kidding!).

Prior to enrolling in the Post-Grad Public Relations Program at Loyalist College, Emily Robson completed a B.A. (Honours) in Art History at Queen’s University.

Freeze Frame: So what are you up to these days, Emily?

Emily Robson: I am now working as Marketing Communications Co-ordinator with the Economic Development Office in Prince Edward County to expand and retain business in the agricultural sector. This entails a “buy locally grown” campaign. So I have been doing a lot of market research, project planning, writing and talking!

I also work for an affiliated non-profit destination marketing organization, Taste the County. Again, I do a lot of writing, some media relations, event management and countless other things that seem to crop up in a small office.

FF: What are the three most valuable lessons you learned in Loyalist PR?

ER: In no particular order…

1. Proofread, proofread it again, have someone else proofread and then read it again!

2. Fundraising is friend-raising. Cultivating and maintaining good relationships is essential to almost everything!

3. Reference best practices and case studies when you are planning events, campaigns or promotions.

FF: What does it take to find a job in the field of public relations?

ER: In the non-profit sector, you need to be versatile. In a small office, you have to be game to do smaller jobs, like setting up for events. You must also be willing to take on larger responsibilities, like media familiarization tours and media interviews. A willingness to perform a wide range of tasks with efficiency, enthusiasm and skill is essential. I think you need to be willing to take on anything and learn on your feet!

FF: Any words of wisdom for current and/or future Loyalist PR students?

ER: Almost every business I deal with has a common need: marketing. Public relations are often an ideal fit, as it can be fairly low cost. There is a huge opportunity for public relations practitioners in small business; it is up to us to educate and facilitate the use of public relations tools. We can demonstrate how valuable public relations can be in a variety of industries and sectors.

FF: Finally, what’s the title of the book currently on your nightstand?

ER: The 100 Mile Diet: A Year of Local Eating by Alisa Smith and J.B. MacKinnon