Freeze Frame is a regular feature of the LoyalistPR blog where we post our findings on what our illustrious alumni are up to and how much they’re making these days (just kidding!).
Today's Freeze Frame features Amanda Attard (LoyalistPR 06/07). Prior to enrolling in the Post-Graduate Public Relations Program at Loyalist College, Amanda completed her a diploma in Radio Broadcasting at Loyalist College.
Freeze Frame: So what are you up to these days?
Amanda Attard: I now work for Hala Events and Communications in downtown Toronto as the Events Assistant. We are currently working on two major events. One is the Keg Spirit Foundation Invitational that is held at Angus Glen Golf Course (where the Canadian Open is held) in Markham on June 4th and also the Renoir Exhibition which is held at the National Art Gallery in Ottawa on June 5th.
FF: What are the three most valuable lessons you learned in LoyalistPR?
AA: ONLY three! WOW. First, make yourself available: Always be willing to learn new things and always listen to what your professor is telling you. Also if there are extra things that need to be done in groups or anything DO IT...volunteer. Soak every minute up of your eight months; they will fly by.
Second, network. During your year in Public Relations you will be doing a lot of hands-on things. During these tasks you will meet new people and learn new things. Whether it is one of your fellow classmates or someone new, always remember these people are your future contacts; you never know who you will need one day.
Finally, be careful what you say/always have a paper trail. In the public relations field you will always have to answer to someone, whether it be a peer or someone you are working for. Always stay organized and make sure you have an answer to every question.
FF: What does it take to find a job in the field of public relations?
AA: Overall it takes WANT to find a job in the field of public relations.
Anyone can be taught how to do something and find out if they are good at it or not. If you have no drive or passion for the area you are
working in then you are wasting not only your time, but the time of those around you.
FF: Any words of wisdom for current or future Loyalist PR students?
AA: ENJOY YOURSELF!!! Like I said, the eight months will fly by. You have a great school to represent and a great coordinator to work with. Kerry is a PR genius. You have her at your fingertips for the entire year. Utilize her, I can tell you first off that it is difficult not having her so accessible.
FF: If you could choose to be stranded on a desert island with only one character from Grey's Anatomy, who would it be?
AA: I would have to say Bailey or Sloan. Bailey only for comic relief and Sloan for well... Sloan. LOL