Friday, May 25, 2007

A taste of

This just in: LoyalistPR now has its own collection of online favourites at our new web link.

So what is exactly? Simply put, it’s a social bookmarking web site that allows users to keep links to their favourite articles, blogs and virtually anything else on the Internet. The tool also allows you to share your favourite links with people you know or the greater community.

Now before I go any further here, let me emphasize that I’m not a great promoter of technology for technology’s sake. Case in point: I have yet to muster up the energy to transform my sweet self into a Second Life avatar, for instance.

But when an online tool as straightforward and user-friendly as this one comes along, I just have to give it a try.

The immediate value I see in for my post-graduate public relations students is easy access to focused PR research, agencies, associations, professional network opportunities and case studies. also includes a search engine so students can comb the resources highlighted on the site for the topics and questions that interest them most.

Since the bookmarks are saved to the web, they can be accessed from any computer in the world, not just the originator’s browser.

What’s more, as Loyalist PR students discover additional links they feel will benefit the entire group, they can add them to our shared Loyalist PR site.

After an initial taste test of, I have to say: yum!


Mandy Jane (MJ) Shields said...

I love your blog, you have great insight and awesome links: You deserve "the big bucks" :)

Kerry Ramsay, Professor said...

You and my mother both! LOL