Taking the High Road

This week's Globe and Mail featured a one-on-one interview with Mia Wedgbury, president and co-founder of High Road Communications in Toronto.

First off, I have to say that my own Post-Grad PR students thoroughly enjoyed their visit to High Road this past fall (see above photo), where one of my University of Ottawa buddies, Laura Ono (now VP), hosted our group with flourish (and plenty of free candy).

I must say, though, that I found it quite interesting this week for a major national daily to dedicate a full page interview to one of its supposed nemeses: the public relations professional.

The move only confirms, at least as far as I’m concerned, the level of growing mutual respect among PR practitioners and journalists.

Reputation is sacrosanct when comes to working in the PR industry these days, and the very fact that High Road has found its way into the pages of G&M’s business section speaks volumes.

So congratulations, High Road, and here’s to more PR firms we can all be proud of.