Monday, May 28, 2007

Freeze Frame with Shorey Andrews (LoyalistPR 06/07)


Today we’re launching a soon-to-be-regular blog feature called Freeze Frame where we post our findings about what our illustrious alumni are up to and how much they’re making these days (just kidding!).

Today’s inaugural Freeze Frame features Shorey Andrews (Loyalist PR 06/07).

Prior to enrolling in the Post-Grad Public Relations Program at Loyalist College, Shorey completed a diploma in Radio Broadcasting at Loyalist College.

Freeze Frame: So what are you up to these days?

Shorey Andrews: I recently began working for LiveTour Artists (an entertainment agency in Oakville) after completing my internship there. I am currently an assistant for two agents that book the college circuit, as well as an entry-level publicist dealing heavily with artist media kits (both improving and updating them).

FF: What are the three most valuable lessons you learned in LoyalistPR?

SA: First, to be patient, both with myself and this career field. Nothing gets handed to you, and if it does you still need to work hard for it in order to it to feel real!

Number two, be open-minded. You don’t have to enjoy all areas of PR, but you must be open-minded about all the sectors, as there is a lot to learn from each area that can be carried over.

And number three, be confident… not sassy or conceited, but confident enough to believe in yourself. Again, nothing will be handed to you; it’s a work-hard, play-hard business and you need to be confident enough to persevere.

FF: In your opinion, what does it take to find a job in PR?

SA: Again, I think it takes a lot of patience and focus. Looking for a job in PR (or any career field) requires focus and attention. You can’t just skim through ads occasionally every day; you have to be on the hunt! It also takes an open mind. Don’t simply look at the job title and decide if you like the job. Try the job out and see if it fits. Proving your worth is half the battle to getting your dream job.

FF: Any words of wisdom for current and/or future Loyalist PR students?

SA:
When on internship, you must become a sponge! Listen to everything you hear, and allow it to soak in – even information you feel may not be relative. You’ll find out more about the company you’re interning for or simply lessons, good and bad, in the field just by keeping your ears open!

As for words of wisdom for those just starting or considering taking the program… have fun! This is one of the most rewarding and exciting careers out there.

FF: Finally, and most importantly, what’s your favourite pizza topping?

SA: Mmmmmmmmm, Greek pizza – gotta love feta!

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