Thursday, October 30, 2014
Thanks to PR student Lacy Gillott for the great design job.
#Peace #Love #PublicRelations
Wednesday, October 29, 2014
On November 6, 2014 the Post-Graduate Public Relations students at Loyalist College will be hosting a Truckload Sale in support of the United Way of Quinte.
On Oct. 17th, all Loyalist College staff, faculty and students were emailed a copy of the order form (sorry, this is an internal sale only) which is now DUE tomorrow.
If you have not yet submitted your order form, please do so by tomorrow (Oct. 30th) at 3 pm.
Pick-up of all pre-ordered items will take place in the Shark Tank Pub from 8 am to 1 pm on Thursday, November 6th at Loyalist College.
Thank you for supporting the United Way of Quinte!
Friday, October 24, 2014
Thanks to all those who participated. We wish you the best of success in your careers!
Photo courtesy of Hannah Eden, Loyalist College Marketing & Communications
Wednesday, October 22, 2014
|Katrina White (far left) at the 2014 Toronto International Film Festival|
Prior to enrolling in the Post-Graduate Public Relations Program at Loyalist College, Katrina completed a Bachelor of Arts from the University of Guelph with a major in Political Science and a minor in History.
Loyalist PR: What made you decide to enroll in Loyalist PR?
Katrina White: I enrolled in Loyalist PR after hearing about the program from a family friend. I thought the courses looked comprehensive and more applied than my previous education. The program seemed to be a great compliment to volunteer work that I did while at university.
Loyalist PR: Could you describe to us some of the responsibilities of your current role?
Katrina: In my current position I write news releases, manage social media accounts, create newsletters, add to media lists and monitor media. I communicate with clients and report back to them. I also plan events and carry out social media contests. One highlight was getting to prepare a client for television interviews. No two clients or days are the same.
|Katrina at the Toronto International Film Festival|
Katrina: We work with a lot of travel/ tourism clients, which is really interesting to me. I love travelling and am really passionate about the spectacular wine and culinary tourism options right here in Ontario.
Loyalist PR: How did Loyalist PR help prepare you for your current position?
Katrina: Loyalist PR gave me a well-rounded set of skills that benefit me on a daily basis. The program prepared me for writing for many different platforms and audiences. I also gained valuable skills in problem solving and event planning that have been very useful.
Loyalist PR: Any highlights of your year in Loyalist PR that you’d like to share?
Katrina: The biggest highlight was the amazing friends that I met in Loyalist PR. Having that support group in school allowed us to achieve some really great events and creative projects.
I was with a group of people who were engaged and excited to go to networking events and make the most out of the opportunities we had. We continue to bounce ideas off each other now that we are working in different areas.
|Katrina with fellow grads at Convocation Day 2014|
Katrina: You get out of Loyalist PR what you put into it. There were aspects that really intimidated me. I almost didn’t take the program when I saw that there was a digital design class. However, it became one of my favourite classes thanks to an incredibly supportive teacher. I learned that it is never too late to learn a new skill and that you should never tell yourself that you can’t do something
I approached the program determined to take every opportunity that came my way. I encourage students to attend as many networking events as possible and read as much about the industry as you can. I found the professional association memberships particularly useful. The IABC and CPRS both hold really great events for students - go to them!
Loyalist PR: Thanks for your time, Katrina - and good luck in your new position!
Rogers Centre and Blue Jays Care Foundation
Steam Whistle Brewery
Thursday, October 02, 2014
Learning points ranged from major gifts to promoting tourist destinations and community events on a global scale.
The interaction of guest speakers in our Post-Graduate Public Relations program here at Loyalist College provides students with valuable networking opportunities, as well as a view of the public relations/communications world from the vantage point of various sectors.
We look forward to hearing about new and exciting ventures from both of these guest speakers and their organizations in the future!
Tuesday, September 30, 2014
Destination Branding Micro-Session:
Health Care Micro-Session:
- Jennifer May-Anderson, Communications Manager - Quinte Conservation
- Bonnie Perrigard, Communications Coordinator - Highand Shores Children’s Aid
- Sylvia Draaistra, Volunteer & Fundraising Coordinator – Habitat for Humanity
- Kirsten Geisler, Director’s Assistant – Gleaners Food Bank
- Marilyn Lawrie, Executive Director – Quinte School of Ballet
- Melanie Barrett, Advancement Office Coordinator – Albert College
Photo credit: Ben Quaiff, Marketing & Communications Department, Loyalist College
Monday, September 22, 2014
For this reason, we've enjoyed some fun times OUTSIDE our regular classroom over the past couple of days, including a mood walk and team building at Quinte Conservation...
... as well as slack lining at Loyalist College (see below).
The experiences have taught us lessons not just about PR, but about our colleagues and ourselves.
Thanks to everyone for embracing the new experiences we've thrown your way recently -- let's continue to move forward with an open mind as we learn more about this exciting field of public relations!
Friday, September 05, 2014
Post-Graduate Public Relations Program is thrilled to have a great faculty team assembled for 2014/15 to deliver a year filled with real-world programming and memorable student experiences.
Friday, June 06, 2014
|Loyalist PR grad Bryna Jones in Burundi this month.|
This month, Loyalist PR grad Bryna Jones (2008/09) is travelling through Africa on a mission with World Vision International as Communications Coordinator.
Throughout her career in communications and public relations with World Vision and Save the Children, Bryna has travelled around the globe, making a significant impact on the lives of those in need.
|Loyalist PR grad Bryna Jones on a recent trip to Uganda.|
Consider enrolling in the Post-Graduate Public Relations Program for the fall of 2014 -- you just never know where it will take you!
Wednesday, June 04, 2014
Post-Graduate Public Relations Program is still accepting applications for September 2014!
If you'd like to speak with the program coordinator, please email Professor Kerry Ramsay at email@example.com for more information.
Or apply online at www.ocas.ca.
Remember, this is a post-graduate program, so all applicants must complete a university degree or college diploma before entering the program.
We hope to see you in September 2014!
Monday, April 28, 2014
|Loyalist PR student Ashley Warner at The Beer Store head office in Mississauga|
During this time, students experience what it's like to work in a PR workplace, whether corporate, government, social profit or otherwise.
While on internship, they're able to apply skills in the areas of writing, social media, graphic design, event management, strategic planning and more.
We're proud of our students, and know internship is just one more important milestone along their career paths.
In many cases, students turn their internships into full-time employment, including Ashley Warner (Loyalist PR 2013/14) pictured above.
We're happy to report that Ashley is now the new Public Affairs Coordinator for The Beer Store's head office in Mississauga. Way to go, Ashley!
Monday, March 24, 2014
Last week, we held an end-of-the-year luncheon awards ceremony to recognize excellence in the program, and to enjoy everyone's company one last time.
Winner - Natalie Walt
Honourable Mention - Katrina White
2014 PRISM Professionalism Award
Winner - Katrina White
Honourable Mention - Ashliegh Gehl
2014 PRISM Spirit Award
Winner - Ashley Warner
Honourable Mention - Jessica Turner
2014 PRISM New Media Award
Winner - Laura Voskamp
Honourable Mention - Jacob Cote
2014 PRISM Innovation Award
Winner - Brian Chapman
Honourable Mention - Jessica Turner
2014 PRISM Service Award
Winner - Jessica Chartrand
Honourable Mention - Natalie Walt
2014 PRISM Teamwork Award
Winner - Amie Bronson
Honourable Mention - Kaytee Wood
2014 PRISM Mentorship Award
Dug Stevenson, Bay of Quinte Tourism
2014 Campaign of the Year Award
Winning Team - Tiffany Lobb, Ashiegh Gehl, Jessica Turner, Natalie Walt
Honourable Mention - Laura Voskamp, Jacob Cote, Katrina White
2014 Kay Staib Memorial Scholarship Winner - Katrina White
Finally, here's our group selfie (inspired by Ellen at this year's Oscars) - enjoy your internships, everyone!
Sunday, March 16, 2014
The first group held a mall raffle in support of the Quinte Humane Society, raising $454 (see team pictured below)
Way to go, everyone! Great team work and great results. You should all be very proud of your efforts.
Thursday, March 13, 2014
In this photo, team member Ashley Warner (right) presents the fundraiser's proceeds to Lindsey Belch, Executive Director of Girl's Inc.
The team's "A Bazaar Affair" fundraiser was a huge hit among campus staff and students.
Way to go, ladies!
Wednesday, March 12, 2014
A former member of the Canadian Armed Forces, Jeff brought home some key leadership points, as well as fun, hands-on activities (we all enjoyed the laugh!).
Thanks for stopping by, Jeff! It's always a pleasure to see you. We wish you the best of luck with your new business!
Thursday, March 06, 2014
Hats off (on?) to the team of Loyalist PR students headed up by Jessica Chartrand, who hosted an amazing networking event for Enactus on Tuesday evening of this week.
Great job, everyone!
Wednesday, March 05, 2014
Environics Communications is a full-service marketing communications and public affairs firm with offices in Canada and the United States.
Prior to enrolling in the Post-Graduate Public Relations Program at Loyalist College, Alexander completed a Bachelor of Arts Honours degree in Musicology and Political Science at Queen's University.
Loyalist PR: What made you decide to take Loyalist PR?
Alexander: I have always been interested in the news, media and the tactics of communications. Public relations became a natural fit for me.
I chose to study at Loyalist after researching a few college programs. I found Loyalist PR to offer a broader focus than other schools, and the program seemed to be held in regard by its graduates.
Loyalist PR: Describe some of your current duties as an Account Coordinator at Environics.
Alexander: No two days are alike, and that keeps my work very exciting. As an Account Coordinator, I am responsible for media monitoring, event management, crafting media lists, research and many unexpected tasks on a frequent basis. I have gotten to work on several great client accounts, from major health care and pharmaceutical companies to household names like Nestle Canada, Shoppers Drug Mart and the Heart & Stroke Foundation.
Loyalist PR: How did the Post-Grad PR program help prepare you for your current role?
Alexander: I always have several different projects on the go, each with a different team. Working several projects at once in Loyalist PR gave me a taste of the great multitasking challenge I now deal with on a daily basis.
The one-month internship [Alexander interned with the Canadian Film Institute in Ottawa] and other employment opportunities that I secured through Loyalist PR and Loyalist College were invaluable as well.
Loyalist PR: Can you share any highlights from your year in Loyalist PR?
Alexander: Group projects were always an exciting and great learning experience. I got to collaborate with my talented and fun classmates to put together some great reports and terrific events. There was a lot of camaraderie in our class, and I take away several treasured friendships from my time in the program.
Loyalist PR: Any words of wisdom for this year's PR students?
Alexander: Make yourself employable, which means your most important task is to network. Loyalist PR alumni, in particular, are a great networking resource, and I owe them for an internship, a job interview and other friendly offers of help. Many people are only too happy to respond to
requests for help and advice.
Loyalist PR: Thanks for your insights, Alexander -- we loved having you in the program. Good luck in your career!
Tuesday, March 04, 2014
Prior to enrolling the Post-Graduate Public Relations Program at Loyalist College, Hannah completed a bachelor of design (BDes) from Nova Scotia College of Art & Design in Halifax.
Loyalist PR: What made you decide to enroll in Loyalist PR?
Hannah: I worked various retail positions for a few years after I graduated university, and finally decided that I would need further education if I wanted to get a position in communications. The PR program at Loyalist seemed like it would be a good fit, and it was only a year-long commitment which I liked.
Loyalist PR: How did Loyalist PR help prepare you for your current role?
Hannah: The fundraising and event planning courses were the most relevant to the work I do now (which makes me wish I had paid closer attention in those classes)! The experience of having actually planned an event was definitely something my employer considered when I was hired. My internship [at Venture Communications in Toronto] was an incredibly valuable experience I never would have gotten otherwise.
Loyalist PR: What does your role at the Alzheimer Society entail?
Hannah: I am in charge of both Special Events and Development. At the moment, my day-to-day is a lot of event planning, since we have a big one coming up. I call local businesses for sponsorship and prize donations. I also write press releases and work with local news outlets to get coverage of our event.
On the development side of things, I have implemented a monthly giving program, and I am currently working on creating a legacy giving program.
Every day is different, and I use the whole range of skills I gained from the PR Program at Loyalist.
Loyalist PR: Any highlights you'd like to share from your year in Loyalist PR?
Hannah: Finally getting an internship! I was one of the last people in the class to confirm mine, and I was starting to worry. Another highlight was our guest speaker, Rhonda Cunningham, from the Northumberland Hills Hospital Foundation. That was the first time I thought I might like to work for a non-profit.
Loyalist PR: Any words of advice for this year's students?
Hannah: I know everyone tells you how important writing is, but I'm going to say it again. Learning to write well is the most important skill you will learn this year, so practice as much as you can!
Loyalist PR: Thanks, Hannah - it was a pleasure catching up with you! Good luck with your career.
The News Canada presentation covered Media Ratings Points (MRPs) in Canada, as well changes taking place in the PR landscape and their impact on technology.
Thanks again, Jenny and Diane - we loved having you in our classroom, and learned a lot!
Infomart of Toronto who stopped by our classroom yesterday morning.
The dynamic duo provided great background on media monitoring for both traditional and social media outlets, as well as a wide range of valuable insights on marketing and crisis communications.
Thanks so much for shopping by, Chris and Katie! We thoroughly enjoyed your visit.
Thursday, February 27, 2014
Thursday, February 13, 2014
Leona covered a wide range of fascinating topics (from social object theory to creating and distributing great web content).
Our particular favourite case studies involved Oreos and Paint Chips for Men (from CIL) -- both fascinating topics for discussion!
Great presentation, Leona - we learned a lot and got lots of inspiration for our next client projects!
Thursday, February 06, 2014
Many thanks to all the Loyalist PR students who did a great job of hosting today's Career Fair at Loyalist College!
Despite the freezing temperatures and hard work, you all showed up and did your best with a smile on your face.
We're proud of you all!
Saturday, January 25, 2014
We're proud of you, Justin -- keep up the great work!
Thursday, January 16, 2014
Thanks to Ellen Cooper, owner of Quadra Research who stopped by our classroom this week to teach us how to hold effective focus groups, and how qualitative research can enhance our public relations activities.
We enjoyed the experience, Ellen - thanks for stopping by!
Wednesday, January 15, 2014
We enjoyed a great writing session with Greg, following a rousing performance featuring several of the artist's original works.
Thanks, Greg, for opening our eyes to an entirely new genre of writing and for inspiring us to think outside the box (what box?) - you rock!
Thursday, January 09, 2014
|Dug Stevenson interviews Loyalist PR student Laura Voskamp in a class exercise entitled "Tips from the Red Carpet".|
Special thanks to Dug who also delivered a memorable teaching session, including "Tips from the Red Carpet". As a seasoned interviewer, Dug delivered great advice to Post-Grad PR students on how to PMAN (stands for Prepare, Means, Appearance and Networking)!
Thanks to all our clients for stopping by this week -- we look forward to an action-packed semester ahead!