Wednesday, January 28, 2015

Check out our new Twitter campaign!

Are you following Loyalist PR on Twitter? If not, be sure to follow us at (@loyalistpr). Our latest campaign spotlights Loyalist PR grads and where they're working now.
Feel free to retweet the Twitter campaign online when you see it, and if you're considering the Post-Graduate Public Relations Program for the fall, don't forget to apply SOON at!

Sunday, January 25, 2015

Grad Profile: Tara Bolger (2010/11)

Today's Loyalist PR Grad Profile features Tara Bolger (2010/11) who is now employed as an account manager for BlueSky Communications in Toronto.

Prior to enrolling in the Post-Graduate Public Relations Program at Loyalist College, Tara completed a diploma in Advertising (also at Loyalist).

Loyalist PR: What made you decide to enroll in the Post-Grad PR Program at Loyalist?

Tara Bolger: I really wanted to take something extra to not only complement what I learned in advertising, but also to add a completely new skill set to my portfolio. Advertising and PR fit perfectly together. I also heard great things about the certificate from friends and peers in the advertising program.

Loyalist PR: What are some of your duties as an account manager at BlueSky Communications?

Tara: I work with different clients on day-to-day management and media outreach. I spend a lot of my time developing and pitching story angles, coordinating interviews and monitoring for media coverage. I get to do a lot of writing which is wonderful because that's what I love -- everything from story angles to briefing notes to social media posts.

Loyalist PR: How did the PR program help prepare you for your current role?

Tara: Loyalist PR helped prepare me in so many ways. One of the biggest would be the client projects we worked on. Being able to develop real PR plans was something I really benefited from. Loyalist PR also gave me confidence in myself and my abilities.

Loyalist PR: Any highlights from your year in the PR program that you'd like to share?
Tara: All of the hands-on projects we did, especially the fundraisers. It really didn't feel like work, because my peers became friends and everyone in the program was there for the same reason. Every day I learned something new, and not just from the professors, but from my peers as well.
Loyalist PR: Any words of advice for this year's PR students?
Tara: If you really want something, go for it -- don't let anything hold you back. I remember wanting an internship at Skate4Cancer so badly, but thought there was no way I was going to get one. After talking with peers and Kerry, I realized it was totally possible. I sent an email and resume and reached out via social media. I ended up getting a Skype interview with the Skate4Cancer team and on that call, I got the internship. As cheesy as it sounds, nothing is impossible if you're willing to put in the work and effort.
You leave the PR program with the skills you need to succeed, and a strong network of professionals who are always there to answer any questions you have.

Loyalist PR: Thanks for sharing your thoughts with us, Tara! We're proud of you -- keep up the amazing work!

Thursday, January 22, 2015

Toronto guest sheds light on MRPs

It was a busy week, capped off with a great visit today from Jenny Cruxton, Business Development Manager for Toronto's Fifth Story (formerly News Canada).

Jenny provided Loyalist PR students with a great presentation on Media Relations Ratings Points (MRPs), and their impact on the metrics of a PR campaign or event.

Always a pleasure, Jenny -- thanks for stopping by!

Tuesday, January 20, 2015

Qualitative training with Quadra Research

Our thanks today to Ellen Cooper, President of Quadra Research who visited Post-Grad Public Relations students recently to deliver training on qualitative analysis.

Ellen's 25+ years of experience in the market research industry provided students with excellent insight into focus groups and their impact on a company's brand.

Thanks for stopping by, Ellen -- we enjoyed the learning experience (and the bubble gum)!

Friday, January 16, 2015

Loyalist PR to host free media workshops

The Post-Graduate Public Relations students at Loyalist College will host a series of free media workshops for local non-profit organizations on Monday, March 9th and Thursday, March 12th.  

Designed to help local agencies build their brands, the hour-long sessions will educate participants on new and emerging digital marketing tools, including mobile fundraising, online surveys, crowdfunding, Storify, Pinterest, and Prezi.

“We’ve held this community workshop series several times in the past with excellent feedback from participants,” says Professor Kerry Ramsay, program coordinator. 

“For small communication teams, this event provides a valuable connection to peers in the field and an opportunity to explore the latest multimedia and multiplatform communications," adds Ramsay. "The networking aspect of the community workshop series is really appreciated by non-profit agencies.”

Any non-profit agency, Loyalist student, staff or faculty member interested in participating in the upcoming media workshop series can reserve a spot for one or more sessions. 

For a full schedule of sessions and to register, please email

Tuesday, January 13, 2015

Guest speaker stops by to discuss PR metrics

This week the Post-Graduate Public Relations Program welcomed Stephen Harrington, Managing Director of Client Success for Meltwater Canada as a guest speaker.

Since this week's focus has been on monitoring, measurement and metrics, Stephen's presentation of Meltwater's multimedia public relations platform was both timely and relevant.

Students learned more about how a service like Meltwater can have a major impact on the evaluation of a media relations, social media or event strategy. 
Thanks for stopping by, Stephen -- we enjoyed the visit and learned a lot! 

Monday, January 12, 2015

Grad Profile: Ryan Dickison (2012/13)

Today's Loyalist PR Grad Profile features Ryan Dickison (12/13) who now works as the full-time Operations Manager with Basketball Nova Scotia (BNS). 

Prior to enrolling in the Post-Graduate Public Relations Program at Loyalist College, Ryan completed a Bachelor of Arts (major in Psychology) at Saint Mary's University in Halifax, Nova Scotia and a post-graduate Sports Journalism & Broadcasting diploma at Loyalist College. 

Loyalist PR: What made you decide to enroll in Loyalist PR?

Ryan Dickison: I wanted to further my education, and thought public relations was an excellent opportunity to hone my writing skills, as well as learn new techniques in building and maintaining positive working relationships. 

Loyalist PR: What are some of your duties in your position as Operations Manager?

Ryan: I am the first line of communication with our membership and for all general inquiries. I am also responsible for the communication of content for all official platforms for BNS, which includes writing and editing content for the organization's official web site. I also write for the BNS social media platforms, including Twitter, Facebook and Instagram. 

I provide ongoing support and assistance for the Executive Director, Technical Director/Provincial Coach, Board of Directors and also coordinate and manage key BNS programs and events from an operational perspective. 

Loyalist PR: How did Loyalist PR help prepare you for your current position?

Ryan: Thanks to Loyalist PR, I was able to secure an internship in Nova Scotia (my home province), which ultimately led to a full-time position and dream job. I am extremely blessed to be doing something I love, all the while being close to my friends and family.

Loyalist PR: Could you share with us any highlights from your year in Loyalist PR?

Ryan: I took great pride in helping to plan and prepare the Loyalist College Lancers Athletic Banquet. I also thoroughly enjoyed the field trip to Toronto where (among other things) we attended the George Stroumboulopoulos Show at CBC.

Loyalist PR: Any words of advice for this year's Loyalist PR crew?

Ryan: Find your passion and pursue it with everything you have. As cliche as it may sound, "Sucess is not the key to happiness. Happiness is the key to success. If you truly love what you are doing, you will be successful." 

Loyalist PR: Thanks, Ryan! We're proud of you and all your accomplishments, and wish you all the best in the future. 

Friday, January 09, 2015

Loyalist PR grad wins industry award

Loyalist PR grad Amanda Attard and the E=MC2 Events team accept their award.
Congratulations to Loyalist PR grad, Amanda Attard, event coordinator at E=MC2 Events for her team's big win last night at the 2015 Gala Awards in Anaheim, California sponsored by Special Events magazine

The E=MC2 team won for “Best Event Produced for a Corporation or Association: Overall Budget Above $500,000” for their “BC/Vancouver Night.” 

We're proud of you, Amanda! 
Amanda and the E=MC2 Events team in Anaheim, California.

Interested in learning more about becoming an event planner? The Post-Graduate Public Relations program at Loyalist College is now accepting applications for the fall of 2015. 

Why not enroll today and see where YOUR career will take YOU! 

Thursday, January 08, 2015

Tips from the red carpet with Dug Stevenson

Dug Stevenson interviews Loyalist PR Professor Aaron Bell at Downtown DocFest. 
Pop quiz: which recent guest speaker to Loyalist PR has interviewed Scott Speedman, Joshua Jackson PLUS more than a dozen enthusiastic post-grad public relations students?

Answer: Canadian red carpet veteran Dug Stevenson, of course!

Our thanks to Dug, now the Director of Tourism for the Bay of Quinte Tourism who is also a skilled television interview host. 

This week he led Loyalist PR students through a series of exercises to prepare them for their own "red carpet" experiences in the workplace.

Dug, you inspired us and made us laugh at the same time -- we're grateful you took the time to stop by.  See you again soon!

Friday, December 05, 2014

Loyalist PR grad returns for campus visit

The Post-Graduate Public Relations students would like to thank Loyalist PR graduate Alex Sancton (2007/08) for stopping by yesterday to deliver an inspiring session on his work as Communications Advisor to the President of World Vision Canada.

Alex's presentation was both informative and inspiring, as he talked about his program internship and how it led to his current role within the World Vision organization. Over the years, Alex has served as a Junior Communications Officer, Emergency Humanitarian Communications Officer, Youth Mobilization Coordinator, Internal Communications Manager and more. 

His breadth of experience in the communications field since graduating was a great catalyst for discussion, and we all benefited from the visit.

Thanks for stopping by, Alex -- we're very proud of you! 

Thursday, November 27, 2014

Loyalist PR graduate wins TIAC award

Congratulations to Loyalist PR graduate Maggie Doucette (2012/13) on winning a Tourism Industry Association of Canada (TIAC) award this week.

Now the Manager of Marketing & Communications at Ripleys Aquarium in Toronto, Maggie was recognized for her social media campaign work surrounding the opening of the city's newest tourist attraction in 2013. 

We're proud of you, Maggie! 

Wednesday, November 26, 2014

Jersey day and tailgate party with Loyalist PR!

Loyalist PR enjoyed a great day yesterday with guest speaker Toronto-based digital media guru Leona Hobbs, PLUS our first-ever jersey day and tailgate party!

Our learning sessions about digital media convergence and interactive marketing were balanced by a delicious potluck (tailgate-style of course) and general shenanigans. 

Thanks to Leona for joining us -- and to the Loyalist PR crew for being so awesome!

Friday, November 14, 2014

Loyalist PR grad talks sports PR with students

Thanks to Loyalist PR grad Mike Masaro (2005/06) who returned to Loyalist College today to chat with public relations students about his career as Media Relations Manager for the Toronto Football Club (FC)
As a part of the Maple Leaf Sports & Entertainment (MLSE) brand, Mike had some great advice for students looking to break into the world of sports PR.

Thanks for making the trek from Toronto to spend some time with us this morning, Mike! We all learned a lot. 

See you again soon!

Thursday, November 06, 2014

Loyalist PR raises $12,667 for United Way!

Our thanks to the Loyalist College community who helped Post-Graduate Public Relations students raise $12,667.17 for the United Way of Quinte today!
From 6:45 am until 2 pm, students put in a full and energy-filled day of sorting and filling product orders, cashing out customers and assisting in various other duties.
We are also grateful to our sponsor, Procter & Gamble, who provided all product at no cost, so that all proceeds were pure profit from this sale.
Thank you, Loyalist and PR students!

Monday, November 03, 2014

Loyalist PR at work in the community

Loyalist PR students are actively involved with a number of community-based activities this month. Definitely never a dull moment...

Today we unloaded a transport truck filled with Procter & Gamble products donated for this Thursday's GIANT United Way Truckload Sale. (Toilet paper, anyone?)
Later in the afternoon, our social media team met with the Belleville Professional Firefighters Christmas Toy Drive. 
We all left inspired, and ready to get the word out about this worthwhile cause. Stay tuned for details to follow! 

Thursday, October 30, 2014

The latest look for Loyalist PR students:

Our new Loyalist PR t-shirts have arrived! Watch for them around campus starting next week when you'll catch a glimpse of them at the United Way Truckload Sale!

Thanks to PR student Lacy Gillott for the great design job.

#Peace #Love #PublicRelations

Wednesday, October 29, 2014

United Way Truckload Sale: Nov. 6th

On November 6, 2014 the Post-Graduate Public Relations students at Loyalist College will be hosting a Truckload Sale in support of the United Way of Quinte.

On Oct. 17th, all Loyalist College staff, faculty and students were emailed a copy of the order form (sorry, this is an internal sale only) which is now DUE tomorrow.

If you have not yet submitted your order form, please do so by tomorrow (Oct. 30th) at 3 pm.

Pick-up of all pre-ordered items will take place in the Shark Tank Pub from 8 am to 1 pm on Thursday, November 6th at Loyalist College.

Thank you for supporting the United Way of Quinte!

Friday, October 24, 2014

Loyalist PR Alumni Panel inspires students

The Loyalist PR faculty and students would like to thank the amazing graduates of our Post-Graduate Public Relations Program who came out yesterday for our 9th annual Loyalist PR Alumni Panel.

Participants included:

* Devon Taylor, Account Executive, Instigator Communications (Toronto)

* Luc Fournier, Membership Coordinator, Belleville & District Chamber of Commerce

* Alexander Smith, Account Coordinator, Environics Communications (Toronto) 

* Jeannie Maidens, Special Events Coordinator, Municipality of Port Hope

* Jerika Bradford, Communications Officer, Canadian Wildlife Federation (Ottawa)

* Lola McMurter, Special Events Coordinator, Lung Association (Belleville)

* Jessica Chartrand, Online & Social Media Coordinator, Revue Design (Belleville) 

* Bryna Jones, Community of Practice/Communications Coordinator, World Vision International (Washington DC) 

Thanks to all those who participated. We wish you the best of success in your careers! 

Photo courtesy of Hannah Eden, Loyalist College Marketing & Communications

Wednesday, October 22, 2014

Grad Profile: Katrina White (2013/14)

Katrina White (far left) at the 2014 Toronto International Film Festival 
Today's Loyalist PR Graduate Profile features Katrina White (2013/14) who is now employed as an Account Coordinator at Aerial Communications in Toronto.

Prior to enrolling in the Post-Graduate Public Relations Program at Loyalist College, Katrina completed a Bachelor of Arts from the University of Guelph with a major in Political Science and a minor in History.

Loyalist PR: What made you decide to enroll in Loyalist PR?

Katrina White: I enrolled in Loyalist PR after hearing about the program from a family friend. I thought the courses looked comprehensive and more applied than my previous education. The program seemed to be a great compliment to volunteer work that I did while at university.

Loyalist PR: Could you describe to us some of the responsibilities of your current role?

Katrina: In my current position I write news releases, manage social media accounts, create newsletters, add to media lists and monitor media. I communicate with clients and report back to them. I also plan events and carry out social media contests. One highlight was getting to prepare a client for television interviews. No two clients or days are the same.
Katrina at the Toronto International Film Festival 
Loyalist PR: What do you enjoy most about your job?

Katrina: We work with a lot of travel/ tourism clients, which is really interesting to me. I love travelling and am really passionate about the spectacular wine and culinary tourism options right here in Ontario.

Loyalist PR: How did Loyalist PR help prepare you for your current position?

Katrina: Loyalist PR gave me a well-rounded set of skills that benefit me on a daily basis. The program prepared me for writing for many different platforms and audiences. I also gained valuable skills in problem solving and event planning that have been very useful.

Loyalist PR: Any highlights of your year in Loyalist PR that you’d like to share?

Katrina: The biggest highlight was the amazing friends that I met in Loyalist PR. Having that support group in school allowed us to achieve some really great events and creative projects. 

I was with a group of people who were engaged and excited to go to networking events and make the most out of the opportunities we had. We continue to bounce ideas off each other now that we are working in different areas.

Katrina with fellow grads at Convocation Day 2014
Loyalist PR: Any words of wisdom for this year’s Loyalist PR students?

Katrina: You get out of Loyalist PR what you put into it. There were aspects that really intimidated me. I almost didn’t take the program when I saw that there was a digital design class. However, it became one of my favourite classes thanks to an incredibly supportive teacher. I learned that it is never too late to learn a new skill and that you should never tell yourself that you can’t do something

I approached the program determined to take every opportunity that came my way. I encourage students to attend as many networking events as possible and read as much about the industry as you can. I found the professional association memberships particularly useful. The IABC and CPRS both hold really great events for students - go to them!

Loyalist PR: Thanks for your time, Katrina - and good luck in your new position! 

CPRS Toronto President visits Loyalist PR

The faculty and students of the Post-Graduate Public Relations Program of Loyalist College would like to sincerely thank CPRS Toronto President Maryjane Martin for visiting our class this week.

Maryjane provided an excellent overview of the Canadian Public Relations Society (of which all Loyalist PR students are members). 

She also highlighted the eight trends affecting the PR industry today, as well as seven issues facing business in general.

The session also introduced students to the benefits of being CPRS members, both now and after graduation.

Thanks for taking the time out of your busy schedule to spend the morning with us, Maryjane! 

Loyalist PR takes a road trip to Toronto

One of the highlights of the fall semester is our annual trip to Toronto -- and this year did not disappoint!

We'd like to say as HUGE thanks to the great organizations that hosted us this year:

Rogers Centre and Blue Jays Care Foundation 

Ripleys Aquarium

Steam Whistle Brewery

It was great to meet with the public relations and marketing staff from these great organizations.

And of course -- thanks to all of our amazing students who made this a day to remember! 

CBC Studios

See you again soon, Toronto! 

Photos courtesy of Ben Quaiff, Loyalist College Marketing & Communications Department

Thursday, October 02, 2014

Guest speakers visits Loyalist PR students

Rhonda Cunningham
Thanks to Rhonda Cunningham, Executive Director of the Northumberland Hills Hospital and Stephen Paul, Economic Development Manager for the County of Lennox & Addington for spending the day with us today here in Loyalist PR.

Learning points ranged from major gifts to promoting tourist destinations and community events on a global scale.

Stephen Paul

The interaction of guest speakers in our Post-Graduate Public Relations program here at Loyalist College provides students with valuable networking opportunities, as well as a view of the public relations/communications world from the vantage point of various sectors.

We look forward to hearing about new and exciting ventures from both of these guest speakers and their organizations in the future!

Tuesday, September 30, 2014

Loyalist PR attends fall networking sessions

A BIG thanks to all the local PR and communications professionals who took part in this week's "Out of Classroom Experience" with our Loyalist PR students.
Thanks to the dedicated time and talent of the following individuals and organizations, we were able to spend a fulfilling morning of networking and learning about public relations in various micro-sessions around the Quinte area:

Destination Branding Micro-Session:

1    - Sarah Tummon, Assistant to the Mayor, City Hall 
-     - Karen Parker, Executive Director - Belleville Downtown Improvement Area (DBIA)  
-     - Lucas Wales, General Manager - Land O Lakes Tourist Association  
-     - Colleen Vickers, Special Events Coordinator – City of Quinte West
      - Kasey Pollard, Destination Development Coordinator – Hastings County
-     - Dug Stevenson, Director – Bay of Quinte Tourism
       - Mary Anne Walmsley, Projects Coordinator Build Belleville

Health Care Micro-Session:

1    - Jennifer Barrett, Director of Development – Belleville General Hospital Foundation  
-     - Rachel Pearsall, PR & Fund Development Director – Hospice Quinte
       - Hannah Brown, Fund Development Coordinator – The Alzheimer Society 
      - Matthew Del Grosso, Fundraising Coordinator – Canadian Cancer Society, Belleville Chapter
      - Sara Hamil, Social Media Manager – Quinte Pediatrics & Adolescent Medicine  

Environmental Micro-Session: 

 Jennifer May-Anderson, Communications Manager - Quinte Conservation  
      - Jeff Lauritsen, Owner & Communications Consultant – Ripple Communications
      - Sarah Midlane Jones, Communications Coordinator - Bay of Quinte Remedial Action Plan
-     - Becky MacWhirter, Sustainability Coordinator - Loyalist College 

Non-Profit Micro-Session:

- Bonnie Perrigard, Communications Coordinator - Highand Shores Children’s Aid 
Sylvia Draaistra, Volunteer & Fundraising Coordinator – Habitat for Humanity
- Kirsten Geisler, Director’s Assistant – Gleaners Food Bank
- Marilyn Lawrie, Executive Director – Quinte School of Ballet   

Education Micro-Session: 

- Melanie Barrett, Advancement Office Coordinator – Albert College 
-    - Kerry Donnell, Communications Officer – Prince Edward Hastings School Board
-    - Kerry Lorimer, Marketing & Communications Director – Loyalist Colleg
-    - Maribeth deSnoo, Executive Director – Prince Edward Hastings School Board Learning Foundation 

Students enjoyed the experience (as well as the opportunity to meet many Loyalist PR alumni), and the ensuing in-class discussion as we all shared our insights from this informative morning.

Thanks again to ALL our participants!

Photo credit: Ben Quaiff, Marketing & Communications Department, Loyalist College 

Monday, September 22, 2014

Getting OUT of the classroom...

Part of our philosophy here in the Post-Graduate Public Relations Program is that learning can take place both inside AND outside the classroom.

For this reason, we've enjoyed some fun times OUTSIDE our regular classroom over the past couple of days, including a mood walk and team building at Quinte Conservation...

... as well as slack lining at Loyalist College (see below).

The experiences have taught us lessons not just about PR, but about our colleagues and ourselves.

Thanks to everyone for embracing the new experiences we've thrown your way recently -- let's continue to move forward with an open mind as we learn more about this exciting field of public relations!

Friday, September 05, 2014

Welcome to our new Loyalist PR crew!

The new group of Loyalist PR students got off to a great start this week! Welcome to all the great individuals who have signed up for Post-Grad Public Relations -- you're well on their way to forming an outstanding team.
Thanks to everyone for bringing your energy and enthusiasm each day of Orientation Week, and for making a real effort to get to know your colleagues this week. You did the crazy things we asked without complaint, and embraced a new and unknown industry which we hope will inspire you and launch you in the direction of yours dreams.
Now in its tenth year, the Post-Graduate Public Relations Program is thrilled to have a great faculty team assembled for 2014/15 to deliver a year filled with real-world programming and memorable student experiences.
Hold on, everyone -- it's going to be a fun ride!

Friday, June 06, 2014

Where will YOUR career take you?

Loyalist PR grad Bryna Jones in Burundi this month.
Those who enjoy travel will no doubt find a career in public relations rewarding -- particularly those who are looking to make a difference around the world.

This month, Loyalist PR grad Bryna Jones (2008/09) is travelling through Africa on a mission with World Vision International as Communications Coordinator.

Throughout her career in communications and public relations with World Vision and Save the Children, Bryna has travelled around the globe, making a significant impact on the lives of those in need.
Loyalist PR grad Bryna Jones on a recent trip to Uganda.
A career in public relations can take you just about anywhere, as many of our graduates can attest.

Consider enrolling in the Post-Graduate Public Relations Program for the fall of 2014 -- you just never know where it will take you!